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Talisman Collection Fine Jewelers Inc.

Talisman Collection Fine Jewelers Inc.

Talisman Collection Fine Jewelers Inc. is a  retail jewelry store with unparalleled merchandise, customer service and customer experience.

A full-service jewelry designer, maker, refurbisher, manufacturer, repair center, appraiser, and retailer, Talisman has on-site Gemological Institute of America (GIA) gemologist and gemological lab on site, a master jeweler, and an American Gem Society (AGS) Guild Store and Registered Jeweler (RJ) credential, which is a credential awarded to less than one percent of jewelry stores in the world. A certified woman-owned business, Talisman Collection Fine Jewelers has both a physical store in El Dorado Hills Town Center and an online eCommerce site,

Talisman Collection Fine Jewelers is the only AGS Guild Jeweler in El Dorado County.

Talisman Collection has been voted “Best Jeweler”, “Best Jewelry Repairs”, “Best Jewelry Designer” and “Best Jewelry Store”, annually, by magazines,  newspapers  and media outlets  including The Mountain Democrat, The El Dorado Hills Telegraph, El Dorado Hills Village Life, Folsom Telegraph, Style Magazine, InStore Magazine, SacTown, Sacramento Magazine, Sacramento Business Journal , and several other media outlets, annually, since opening their retail location in El Dorado Hills.

Talisman Collection Fine Jewelers Inc.  has been awarded annually as AmEx Small Business® Champion each year they have been in business, fully compliant as leaders in the “Shop Small(R)”, “Shop Small Business(R)” and  “Shop Local(R)” movements.

Talisman Collection was named one of only eight of  “America’s Coolest Stores” in 2019, from a field of over 18,500 jewelry stores.   Talisman has been named “Best Jeweler” and “Best Jewelry Store” consecutively from 2013 through 2021, locally, regionally and statewide.

Talisman Collection Fine Jewelers Inc. in El Dorado Hills Town Center is a store that broke the mold for jewelry retailers in 2012. The layout of the store is uniquely inviting, spacious and free-range for guests to engage in every aspect of the customer experiential shopping experience. Following a business foundation and plan that is one of transparency in costs, ethical sourcing, sustainable ecological practices of fair trade, recycled metals, and even LEED compliant lighting, the company strives to keep pricing lowest in the industry while providing the finest available commodities of diamonds, precious gems, and precious metals to the public, mostly at 25% above wholesale cost, which is a far lower margin than traditional, online, big box and other jewelry stores charge. Given the capability to design, mold, model, cast and set on site, alongside an in-house gemological laboratory for appraisals and direct access to ethical mines and precious metal sources, the store is a very casual, inviting environment that “doesn’t feel like a jewelry store,” according to customers who previously held a dislike for jewelry stores. One customer often says about the store: “I’ve been a CEO, a military officer & veteran, a husband, a father, and I’m seventy years old. This is the first and only jewelry store in my life where I can walk in, relax, and where I don’t feel like I’m walking into a public place in my underwear, being scrutinized.”   Talisman Collection Fine jewelers makes people feel comfortable and engages them in the process or refurbishing, designing, or acquiring future family heirlooms and gemological wonders of nature.

All of the jewelry and gifts in Talisman Collection are made by individual makers or families of makers, if not by Talisman.  Talisman Collection has a “Makers Mart” within the store, where they sell the wares of new individual artists and designers while mentoring and publicizing these small, incubator brands.

This Sacramento region jewelry retailer, which is locally owned and operated, began business in California in 2008, relocating from Folsom to El Dorado Hills Town Center in 2012, at the tail end of a horrible economic recession, during which, 38% of the independently owned and operated jewelry stores in the United States closed from 2008-2012.  Through thick and thin, the store continues to serve the community 365 days a year.   Talisman is open seven days a week, with an on-site watch technician in the store weekly and an appraiser and jeweler on site at all times.

Follow Talisman Collection on Social Media:


Instagram: @TalismanCollection

Twitter:  @talismancollect